Paula Álvarez López

Internal Communications, Change Management & Corporate Culture

An organisation’s internal dialogues, when aligned with their formal communication, have a positive impact on business.


Use of technology
Cultural change and transformation
Entrepreneurship and intrapreneurship
Commitment and engagement
Collaborative environments
Open innovation

Paula is an expert in Internal Communication, Change Management and Corporate Culture.

With more than 15 years of professional experience in national and multinational organisations, she specialises in the design and implementation of cultural change programs.

After earning a BA in Law, she studied several Master and Postgraduate degrees in subjects as diverse as Marketing (ESCI), Technology and Human Resources (IE).

As a consultant she has carried out projects for organisations such as the United Nations, Grupo Santander, Telefónica, Endesa, Coca-Cola Iberian Partners, Repsol, Almirall, Caixabank, Banco Popular-e, Wizink, ADIF, Campofrío Food Group, Red Eléctrica Española, Mahou San Miguel, ONO, RENFE, Alsa, Saint Gobain, Correos, Ferrovial, Societé Generalé, among others.

She is Outreach Partnerships Manager at MET Community Spain, an international collaborative community, that promotes social innovation and social entrepreneurship through the use of mentoring, technology and networking.

Paula is a lecturer at various universities and business schools where she has led research studies and collaborative papers related to her areas of expertise.

She combines her professional activities with different projects related to social impact entrepreneurship.

Paula joins Genetikomm to assist our clients’ General Management, Steering Committees and leadership in the transformation of their Organisations.