After finishing a BA in Advertising, Design and Promotion and a specialisation in Art Direction and Writing, Anita started her professional career as a copywriter in Advertising agencies in Argentina.
In 2000 she moved to California where she continued to build her career in multicultural markets, while also pursuing a Postgraduate degree in Marketing and International Advertising at UCLA. In the US she worked for Conill Saatchi & Saatchi.
In 2003 she moved to Madrid to become Creative Director of McCann Erickson for the accounts of L'Oréal and Maybelline NY.
After a specialisation in Design Management, she started her business as a Creative Consultant for agencies and direct clients in the United Kingdom, Italy, Mexico, Israel and Spain.
Anita combines strategic creativity with a deep knowledge of markets and brands to design powerful actions that activate consumers, strengthening the product-target relationship.
She combines her consulting work with lectures on Creativity, Storytelling, Design Thinking and strategy at several universities and business schools. She also writes articles on travel, lifestyle, gastronomy and luxury for media such as Loff.it
, Risbel Magazine, El Economista, amongst others.
Her hobbies include traveling, cars, reading, good food, luxury and sharing special moments with her daughter.
"Anitaideas" joins Genetikomm to nourish our clients with good doses of creativity and fresh ideas.