Multi-channel and Multi-platform Marketing
Advertising in Retail
Product & Institutional Advertising
Naming & Branding
José Luis is a Brand Communications and Marketing professional with a vast experience in managing large multinational accounts.
He studied Advertising at the Fundación de Altos Estudios en Ciencias Comerciales (Buenos Aires, Argentina) and has taken specialisation courses in Media, Business Administration, Marketing for high-rotation products (Northwestern University), Direct Marketing (FCB Worldwide) and Naming, among others.
He started his career composing jingles and soundtracks for TV and radio ads. His strategic vision of the advertising business led him to join the team at the Argentine agency PubliArt. This experience was followed by international agencies such as Lautrec/Saatchi & Saatchi, Cícero/Ted Bates (then BSB Worldwide), Bozell Vazquez, Pragma/FCB and BBDO Argentina. In the latter he spent 9 years and served as Regional Director for South America, directing and coordinating teams throughout the region.
Among his clients are: SC Johnson & Son, Energizer, Nissan, Case Poclain, BMW, British Airways (Executive Club program), Malaysia Airlines, Kimberley Clark, American Airlines (AAdvantage program), Gulf Oil and Chrysler (Chrysler, Jeep, Dodge and Ram).
José Luis has a major command of the English language (certified by Cambridge University). He is an amateur musician; he sings in several groups, plays guitar and bass guitar and produces playbacks in his home studio. He enjoys photography and the world of automobiles.
He is also an international speaker who lectures around the world.