Of the values that guide us as individuals and organisations, there is one that governs all the others and that is coherence. When our identity, our words and our actions are aligned, everything flows and works better. Good business results are a direct consequence of this consistency.
It is an easy concept to understand when observing others and a hard one to apply in our own organisation. We are creatures of biases and habits, which prevent us from seeing the inconsistencies between what we say and what we do, or between who we are and how we act.
At Genetikomm, we are experts at solving crisis situations and agree that most of the time, their origin lies in a lack of coherence. Whether it's between brand awareness and growth strategies, between what the company communicates and its leaderships decisions, between corporate priorities and real culture, the list goes on. And divergence has a high cost.
Current economic, social and cultural trends suggest we are in the midst of a profound change that breaks with most known paradigms. There are no maps to navigate the new context, but today more than ever, coherence is our Polar star.
Our activity focuses on three major specialty areas that allow us to carry out a cross-sectional diagnosis of your organisation. In the majority of projects we act in all three to reinforce your strategy.