Change: The Evolution of Advertising (2)

Posted Leave a commentPosted in Advertising, Change, Communication

This post is the sequel of Change: The Evolution of Advertising that ended with the invention of television. It is a semi-automated translation of a text originally written in Spanish. In 1936 the Germans broadcast the Berlin Olympics, but in 1937 the BBC took the technical lead through an electronic system that alternated the Baird system […]

Communication and change

Posted Leave a commentPosted in Change, Communication

The role of communication professionals in the organisational change process 1.– Communication and change, a conventional point of view Communication and change have been historically linked to each other. PR and Communication professionals are very much used to creating narratives and strategies that intend to introduce new products, services or ideas to target audiences. We […]