Change in the family business

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Pulling Corks Change in the family business A family business is an organisation full of traditions whose strength often lies in the fact that the strategic considerations of the business go beyond mere financial analysis and maximisation of shareholder value. Therefore, change in the family business has different effects, sometimes difficult to understand for an […]

Communication and change

Posted Leave a commentPosted in Change, Communication

The role of communication professionals in the organisational change process 1.– Communication and change, a conventional point of view Communication and change have been historically linked to each other. PR and Communication professionals are very much used to creating narratives and strategies that intend to introduce new products, services or ideas to target audiences. We […]